Client Overview
This SEO Case Study UK spotlights a pharmaceutical eCommerce business based in the United Kingdom. The company offers licensed over-the-counter (OTC) medications and health products. Despite its wide product range, the business had zero online revenue and lacked visibility. Rafay Innovations took charge and executed a targeted SEO strategy that changed everything.
The Challenge: No Visibility, No Revenue
When the client approached Rafay Innovations, several issues were hampering their growth:
- Poor SEO Score: Initial SEO score was just 40.
- Technical SEO Errors: Slow site speed, crawl issues, broken links, and duplicated metadata.
- Plagiarized Content: Non-original content that hurt rankings and trust.
- Zero Online Revenue: No organic reach or customer engagement.
- Lack of Authority: The site lacked EEAT-compliant elements like trust signals, real authors, and clear branding.
These factors severely restricted their chances of ranking on Google UK.
Initial Audit: SEO Case Study UK Findings
Our SEO Case Study UK began with a detailed audit:
- Pages took 6+ seconds to load.
- Duplicate content and missing alt text on product images.
- High bounce rate (>70%) and poor mobile responsiveness.
- No schema markup for products or articles.
- No backlinks from authoritative UK-based health domains.
These insights became the base for our tailored SEO roadmap.
Strategy: Building a Google-Approved Website for Growth
Our campaign focused on three major areas, each contributing to the site’s revenue growth:
Technical SEO Enhancements
- Improved speed by compressing images, minifying files, and enabling caching.
- Fixed crawl errors and implemented proper redirections.
- Added structured data: Product, Breadcrumb, and FAQ schema.
- Submitted a clean sitemap via Google Search Console.
- Enhanced mobile responsiveness to pass Core Web Vitals.
On-Page SEO Improvements
- Rewrote all plagiarized content with accurate, medically-reviewed material.
- Implemented keyword mapping.
- Updated meta titles and descriptions with focused keywords.
- Created a topical content hub with articles on common health concerns.
- Used internal linking for better crawlability and semantic relevance.
Off-Page SEO Execution
- Built high-authority backlinks from UK-based health blogs and pharmacy directories.
- Listed the business on UK-specific citation sites.
- Created content with expert bylines, enhancing authoritativeness.
- Launched a content marketing campaign targeting UK health trends.
- Strengthened local SEO with accurate NAP and Google Business Profile setup.
Implementing EEAT & Topical Authority
This SEO Case Study UK also focused on Google’s EEAT principles:
- Experience: Blog content backed by licensed pharmacists.
- Expertise: Product descriptions and guides written with medical accuracy.
- Authoritativeness: Backlinks from trusted UK medical platforms.
- Trustworthiness: Verified company info, customer reviews, and secure payment protocols.
We also created dedicated landing pages around pharma categories, helping build topical clusters for enhanced semantic relevance.
Results: A Case Study in SEO Success
Here’s what this SEO Case Study UK achieved within 60 days:
- 300% Revenue Increase
- SEO Score rose from 40 to 88
- Over 220% growth in organic traffic
- Bounce rate dropped below 45%
- Over 50 keywords on Google UK page 1
“I can see that I’m working with professionals. The results speak for themselves.” — Client Testimonial
Why This SEO Case Study UK Matters
This success wasn’t due to shortcuts—it was a result of structured implementation, aligning every step with Google’s quality guidelines. For UK businesses in regulated industries like pharmaceuticals, this case proves that effective SEO can deliver sustainable growth.
Take the First Step – Book Your Free SEO Audit
If you’re a UK-based business and want to see similar results, Rafay Innovations offers a Free SEO Audit to get you started. We’ll identify your current gaps and show you how to grow—safely and effectively.
📞 Contact us to schedule your audit and consultation.